Equine Website Design, Equine Web Marketing >> Web Design Questions

Some of the top Questions Business Owners ask of Web Designers!


Why do I need a website?
Do I need a Professional?
Where do I start?
Do I need fancy graphics?
My site is done, now what?
Will it be successful?
What is Content, why is it important?
What is Copyright?
Coding requirements, what are these?



Why do I need a website?

If you are in business, sell products or a service, or even to just share a simple idea. You need a website.

A Website allows you to present your business, ideas, products, or services to people who are looking for just what you offer, 24 hours a day and 365 days a year.
If you found this page, then you have access to the internet yourself and are looking for solutions for your business.

By doing some research; you may find that many of your competitors are not even utilizing this powerful took in over your local market. In days past customers would find you using the Yellow Pages or read about you in a newspaper adverting. With a web site you can communicate and present your business with potential clients,. Imagine a Magazine or Newspaper ad that is available at no cost to your viewers, any time day or night, 365 days a year, in the privacy of their homes. They can investigate your business, and thoroughly know about your product or service, with out interruptions. This without the high costs to you, and the ability for you clients to communication with you via email, thus maximizing your time spent promoting your business.


Do I need a Professional?

Every business will benefit from using a website, but does it make a difference to use a professional? The Answer is yes! Now if you have an existing site, is it a little outdated? Do you know the coding and search engine requirement are changing constantly, don’t let your site be behind the times. What most people don’t know is a webpage is not like a document, what-you-see-is-what-you-get. A Webpage is on the surface a captivating, presentation of your business, but hidden where only the browsing program or search engine robots crawl, is the real heart of a webpage, the Coding. The coding is what makes a webpage work, nothing to disregard if you want the site to best present you. Another thing to consider, does your existing website web site the Teen Age neighbor made for you last summer, just not cutting it any more? Well then, you need a professional web designer…. Now, most people find that using a professional is not as expensive as they might have thought.


Where do I start?

Well what is in a name, your business of course! You have built a great name in your business now to find a domain name that matches. Don’t grab the first name that comes to mind, do some research with similar business, use a thesaurus, ask your designer. Remember a domain name is important in search engine indexing as well as the ability for your customer to remember is easily. You want to be simple, easy to remember, offer branding to your business plus be search engine friendly. Whew! All that!


Do I need fancy graphics?

Maybe, a website should appeal to the targeted audience, one might not want leaping frogs and dancing clowns, if one is in a serious business. One must consider that most site visitors, will give a site less than 30 seconds, decide to investigate further. A lot of care should go into professional, pleasant, appealing colors and graphics. And keep in mind that still about 75% of viewers, are using Dial-up Internet, so a page needs to load fast and clean and not Heavy, a Term your designer might use.. Another point is your site should be consistent in look from page to page, anywhere you go, a visitor should know that this is the same site. This is called branding, and can be important to tie this into your newspaper ads, business card, and other advertising media.


My site is done, now what?

Now is the time when your designer will recommend a marketing plan to best present your new site to the world! You will find that if you did the above correctly most will fall into place. Each business will need to implement a custom plan to attract visitors, ask your designer for tips!


Will it be successful?

The best way to know is from the responses you get from the site itself. Be it compliments, feedback questions or better yet increased business! Don’t forget it may take a few weeks for the search engines to find and spider you. Check back with your designer after a few months to go over how well the site is working, and if there need to be any changes or updates! Congratulations and Welcome to the Power of the World Wide Web!


What is Content, why is it important?

Your site should look nice, but does it provide something useful or interesting to make customer want to return? Content is as important if not more so than the graphics and colors. Some business may need the services of a copywriter, someone who specializes in content creation. However most business can with their designer put together the perfect blend of customer interest, business/product information, , and most importantly search engine friendly text.


What is Copyright?

While your designer is not a lawyer, they must always consider copyright issues when designing your website. Violating copyright has become a serious issue in recent years, and can put you and your designer into trouble, or worst put you and your designer out of business. Rather than worrying, make sure that everything on your page is original or usable. Go to the U.S. Copyright Office Web site and read up on the latest laws that affect Internet technology. Insure that all photographs have use permission, or better yet a written release, Or are purchased from copyright free vendors who give use licenses. You may like a competitor site and want your exactly like it, but your designer will remind you, that just copying/taking is not only unethical but illegal.


Coding requirements, what are these?

Simply put your professional designer will not only making your site nice to look at but be complaint with current coding standards, being be clean and uncluttered. One should always remember there are a variety of computer systems, internet speeds, and visual variables one must always consider when putting together the code of the website. Using compliant coding, makes your site easy to update and is viewable to the widest variety of visitors.



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